Launching Faith vs. The Genesis Project

Launching Faith and The Genesis Project share some philosophical roots, but they are very different ministries in structure, scope, and strategy. Understanding the difference can help clarify what makes your vision unique.

Below is a clear comparison.

Core Identity

Launching Faith

Type: Movement/training platform/missional framework
Primary Focus: Helping common Christians start new expressions of faith communities in everyday places (bars, coffee shops, workplaces, homes, etc.).

Key characteristics:

  • A toolkit and coaching ministry

  • Helps others launch gatherings

  • Focus on discipleship in secular spaces

  • Built around multiplication and leadership development

  • Works with existing churches and pioneers

This is essentially a catalyst for movement, equipping people to create new communities of faith where life already happens.

The Genesis Project

Type: Local church/church network

The Genesis Project is basically a church plant that has expanded into a multi-site network targeting people who don’t usually attend church.

Key characteristics:

  • Weekly worship services

  • Physical church locations

  • Traditional church structure (pastor, services, groups)

  • Evangelism toward people burned out on church

  • Local community engagement

It describes itself as “the church for people who don’t do church.”

Missional Strategy

Launching Faith

Our model: Church goes where people already are

Examples:

  • Bars

  • Coffee shops

  • breweries

  • restaurants

  • workplaces

  • community spaces

The gathering is the mission field.

It prioritizes:

  • relational discipleship

  • table conversations

  • spiritual exploration

  • small, reproducible gatherings

Our framework is decentralized and grassroots.

Genesis Project

Their model: Invite people to a church environment designed for outsiders.

Strategy includes:

  • Sunday services

  • church programming

  • small groups

  • church building gatherings

They focus on creating a welcoming church experience for people hurt by religion, even though the church remains largely attractional.

Structural Difference

Category

Launching Faith

Type

Primary Goal

Model

Role

Scale Strategy

Venue

Genesis Project

Movement / Training

Church network

Start ne faith expressions

Build churches

Distributed gatherings

Central church services

Equip leaders

Shepherd congregations

Multiplication

Multi-site churches

Everyday spaces

Church services + small groups

Theology of Place

This is where our ministry is particularly unique.

Launching Faith - Our belief is that God is already active in everyday spaces. Therefore, faith communities naturally form in daily life. Our approach is incarnational and decentralized.

Genesis Project - Their theology is that the church should create a welcoming place for outsiders. Which is still valuable - but structurally, people go to church rather than church emerging where people are.

Relationship to Existing Churches

Launching Faith

Our ministry can work with:

  • existing churches

  • church plants

  • missionaries

  • lay leaders

  • entrepreneurs

It’s basically a training ecosystem, similar to movements like:

  • Fresh Expressions

  • Dinner Church movement

  • Underground church networks

  • Simple church movements

Genesis Project

Genesis partners with churches and continues to serve as a strategic partner for established congregations. They assist in planting churches but are not focused on training others to start decentralized gatherings.

Cultural Target

Both ministries focus on people disillusioned with the church, but they use different approaches.

Launching Faith

Targets people who:

  • won’t attend church

  • distrust church institutions

  • are spiritually curious

  • want authentic conversation

Our model interacts with them in their natural environments.

Genesis Project

Targets people who:

  • stopped attending church

  • had bad church experiences

  • are open to trying church again

Their strategy is a church that feels different.

The Big Distinction

Genesis Project = A different kind of church (A church designed for people who don’t normally go to church.)

Launching Faith = A different way of doing church (A movement that helps people start a faith community where life already happens.)

This difference is significant. Our ministry functions more like a movement catalyst than a typical congregation.

Launching Faith is part of a broader movement of ministries reimagining how church happens today. While our approach differs from churches like The Genesis Project, we deeply value their work and the impact they are making in helping people reconnect with faith and community.